A few tips on achieving a higher ranking in the mighty Google (maybe)

Sunday, January 13, 2008

It seems no-one can guarantee high google rankings (excluding adwords etc) but here are a few tips I picked up that can possibly help.

  1. Each page will need to have an individual title tag. – This is the single most important aspect and the quickest way to get penalized in Google.
     
  2. Each page will need to have an individual description tag. – This is very important and is another way of getting penalized in Google and MSN
     
  3. Each page will need to have an individual keywords tag. – Not hugely important now but has been in the past and may well become important soon.
     
  4. Each page needs a document structure that comprises of a series of H1, H2, and H3 tags. – This emphasises the key terms in a way that Google expects.
     
  5. Each page needs to have individual alt tag information. – Important as it is a good way to get diversity of keywords.
     
  6. Google site map, this will need code adding to pages.
     
  7. I've found it may also help if the key words that you want your site to be found by are also in the url of the page, I've looked into this somewhat and have found that the folder structure or file name can be used e.g. www.wesdesign.co.uk/how-to-create-a-database/ would probably fair well when someone is searching for "how to create a database".
     
  8. A resources page to enable linking strategy to be implemented. – Link popularity is a key part of Goggles ranking mechanism, this page will need regular editing as proposals are received for linking.
     
  9. In addition it is advisable to create a mechanism for natural inbound linking to take place, we would look to add this mechanism to an internal dedicated page and reference it from the homepage if possible. This would provide the code and the text for other webmasters who may link to you.

To summarise, it seems that as long as you focus on promoting your site with some kind of linking strategy and you have well-structured content you're well on your way! On the same note, Google is forever changing the way their search engine works to enable the most accurate information to become closer to the top as developers catch on.

Stylesheet Based on Browser..

Sunday, January 13, 2008

Just a small piece of JavaScript that detects which of the main web browsers you are using (Firefox, Safari, Opera or Internet Explorer) and selects a stylesheet accordingly. It's fairly vague i.e. it doesn't take into account different versions/releases of these browsers, but if you want a quick fix so you can manage how your site looks in all the latest browsers, this is the one to use..

<script type="text/javascript">
//Below are the main browser appName strings..
//'Microsoft Internet Explorer' (all versions)
//'Netscape' (for Firefox)
//'Opera'
//'Mozilla'

var csshref

if(navigator.appName=='Netscape'){csshref='css/firefox.css'}
else if(navigator.appName=='Opera'){csshref='css/opera.css'}
else{csshref='css/normal.css'}

csslink = document.createElement('link')
csslink.rel='stylesheet'
csslink.href = csshref
document.getElementsByTagName('head')[0].appendChild(csslink)

</script>

Will Your Email get Through Spam Filters?

Saturday, January 12, 2008

..a great service offered by sitesell.com is one way of finding out!

All you have to do is send the email that you want to test to: spamcheck@sitesell.net

with a subject beginning “TEST”

..and the return address will receive a spam score/report on the message sent. Cool!

Good, Free Website Statistics..

Saturday, January 12, 2008

I just thought I'd share with you www.statcounter.com I've been using them for 6 months or so now for website visitor/hits monitoring - and it's great!..

  1. It's free.
     
  2. It's hidden (you can choose an invisible counter so your visitors are un-aware you are using statcounter)
     
  3. It's concise - you can see all you need - unique visitors, page loads, browsers and much, much more.
     
  4. It has some great features like the facility to set up a "stats viewer" account which means you can give your clients access to the stats to their website only, while managing all your clints under one admin account.

OK, it's obviously statcounter branded when viewing the stats but for a free, easy to install instant solution to concise website statistics, it's a no brainer!

I believe they make their money from google ads on the stats pages.

Links - Updated

Tuesday, January 1, 2008

DaFont
A great resource for Windows and Mac fonts, free for all to use!!
www.dafont.com

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